A new tribute video to former president Nelson Mandela has a simple premise.
"Would the father of our nation have spent 27 years in captivity if he (and others) had access to the same technology, social media platforms and tools as we do today?" reads the introduction to the Mandela Story video clip, released to coincide with his 94th birthday.
Created by Prezence Digital to raise awareness about the 67 minutes campaign, the four minute video shows a digital timeline of Madiba's life.
Viewers are also encouraged to visit the Mandela Story website and leave their name as a personal tribute, which could be used for a limited edition word-art.