Global online market and hospitality service, Airbnb, today signed its first ever collaboration agreement with an African city, striking an important partnership with the City of Cape Town.
Executive Mayor, Patricia de Lille, and Airbnb head of Public Policy and Public Affairs, Chris Lehane, met to put ink to paper over an agreement which will aim to promote the Mother City further as a travel hotspot and in-turn aid its vital tourist economy.
“Since 2008, hosts on Airbnb in Cape Town welcomed close to 290 000 visitors, which resulted in an estimated economic boost of R2.4 billion for the city”, reads the joint statement released earlier today.
The agreement will see the two signing parties join forces to “boost attractiveness”, enable hosts to become city ambassadors, promote community-based tourism which supports economic and social empowerment and celebrate Cape Town as an ‘Ideas Capital’.
“I’m delighted to be working with Cape Town on this pioneering collaboration to help promote the best of this beautiful city and its people to the world”, said Lehane.
According to figures released by the hospitality platform, the average Capetonian host earns an extra R43 400 per every 32 nights per year.
The platform has become especially popular with young working couples who say it has helped them to handle property loans and bonds without losing too much sleep.
Airbnb’s partnerships stretch across 300 governments with similar agreements in place all over the world.