MetropolitanRepublic Group, the advertising agency that produced an advert for the Fish and Chip Company poking fun at the Nkandla saga, said on Tuesday that it is devastated the ad had been banned by the SABC.
The advert shows President Jacob Zuma having dinner with his wives and children.
Paul Warner from the agency maintained that the ad was not offensive.
"It wasn't derogatory in any other way, you know, there weren't any low blows or anything like that.
"And we felt it was in a very good nature because it actually spoke to Zuma and his team looking after the budget," explained Warner.
The ad would have been aired on SABC on Monday night until February but it was pulled just two hours before it was scheduled to be flighted, The Star reported.
The animated commercial begins with the words "Dinner time at Nkandla" appearing over a picture of a mansion.
The next frame is indoors. A woman, seated at one end of an extremely long dining room table lined with children and several other women on both sides, says in isiZulu: "Oh Zuzulicious, we're having fish and chips from Shabba today."
The huge family enjoys the fish and chips dinner.
An animated Zuma responds: "Eat up honeybunch, there is a lot of good food here. It's from the Fish and Chip Company. There are many of you in this house, at only R25 even Pravin will approve this."