President Barack Obama's re-election campaign rolled out a new attack ad Wednesday seeking to dispel rival Mitt Romney's image of a tax-slasher whose cuts benefited working-class Americans.
The president's knock against the man challenging him for the White House in November's election is the latest salvo in a fierce web war that sees almost daily releases of video clips attacking the candidates' positions and seeking to show who is more out of touch with middle-class voters.
The Democratic president's team offered their ad called "Mosaic" which drills into Romney's record as governor of Massachusetts.
"As governor, Mitt Romney did cut taxes - on millionaires like himself. But he raised taxes and fees on everyone else. 1.5 billion," says the voiceover on the ad.
"Over 1000 fee hikes. On health care, on school bus rides, on milk, on drivers licenses, on nursing homes, on lead poisoning prevention, on meat and poultry inspection, on nurses," according to the voiceover.
The ad is a continuation of the Obama campaign's shift away from Romney's business record and towards his term as governor as they seek to convince voters that Romney's experience leading Massachusetts was a failure which left the state worse off.
Team Obama also released an ad attacking Romney's business record, and describing the candidate as "a former corporate raider" whose firm, Bain Capital, snatched up companies, laid off or outsourced workers and walked away with millions in profits.
Romney's campaign described the ad as "misleading" efforts "by the Obama campaign to distract attention from the president's failed policies that have led to high unemployment and falling incomes."
The Republicans struck back on Wednesday unveiling their own ads - in English and Spanish - savaging Obama's economic record and focusing on his inability to improve conditions for Hispanic Americans, a key voting bloc.
"After four years of President Obama, our economy isn't better," said the new ad by the Republican National Committee, as it headlined Hispanic unemployment skyrocketing to 11 percent, far higher than the national average of 8.2 percent.
"While Obama plays politics, Hispanics are suffering in the Obama economy," the ad said.